BRANDING

Branding isn’t just a logo. It defines who you are to your customer and the perception they have of your company. Our team of brand experts in Glasgow and Edinburgh can take your brand to the next level.

Defining 'brand'

First things first; branding isn’t a logo. Branding is much, much bigger than that. Broadly speaking, it’s a gut feeling that someone has about your company. Ultimately, you have to acknowledge that your brand is defined by the individual, not the company or the board.

 

To cite a well known quote on branding, “it's not what you think it is, it's what they think it is.” This is absolutely true and our job as a creative agency is to leverage content, copy and design to shape and refine the public’s opinion of your brand.

 

Below you'll see a few examples of the brands we've worked with to create the right image for the client’s industry or niche. Whether it’s playing into emotions or creating a sense of identity, we build trust with the consumer and differentiate you from the competition.

branded website to be in line with the brand image
Making a start on a branding project by sketching onto a notepad.

We help you brand

Whether you are a startup or an established company undergoing a rebrand, we approach it with three simple questions: Who are you? What do you do? Why should we care?

 

These three short questions might seem simple, but quickly, it becomes clear they’re a bit tricky. These points help us to focus on the task at hand; by the end of the process we're going to know exactly how to convey your brand values to the consumer.

 

Our branding expertise will not just help define your company going forward, it will also give you the tools you need to communicate your brand across any space. From business cards and letterheads to social media graphics, we can provide clear guidelines on how to consistently apply your new brand in whatever you do.